Avirate Miss Universe Sri Lanka 2011



The title that celebrates everything about women will once again crown a confident and glamorous young lady to represent Sri Lanka at the prestigious Miss. Universe 2011 pageant. The applications for the Avirate Miss. Universe Sri Lanka opened on the 15th of May 2011, calling all single young women between the ages of 18 and 27 to come forward to represent their country at the 60 anniversary Miss. Universe Pageant.

The finals of the Avirate Miss. Universe Sri Lanka pageant will take place on the 11th of July 2011 in Colombo. Sri Lanka Rupavahini Corporation will telecast the finals on the same day from 10 pm onwards. While beauty is definitely a key criterion, the women who will represent Sri Lanka will have to be savvy, goal-oriented and aware. It also takes a lot of courage and determination to be a winner, all key attributes that will set Sri Lanka’s representative apart from her fellow contestants from across the globe.

“There is a lot of work that goes into making a suitable candidate for Miss. Universe and we do our best within the short time we have to the main pageant in São Paulo, Brazil in September,” says Miss. Universe’s Sri Lanka representative, Mrs. Rosita Wickremesinghe.

The contest calls for all those beautiful and confident young women out there to join in and make their mark on the world stage of beauty and enjoy the trimmings of the crown as a goodwill ambassador representing Sri Lanka. This includes undergoing training sessions of personal makeovers and thereby gaining confidence to and walk tall at the finale on the 11th July 2011. Amongst the 12 finalists, one beautiful and glamorous young woman will be crowned Avirate Miss Universe Sri Lanka. The winner will be flown to exotic Sao Paolo Brazil, for three weeks courtesy of the Miss Universe Sri Lanka Organization. Avirate Sri Lanka’s flagship designer clothing retailer has partnered with the event as the title sponsor and will design and produce all the contestant’s wardrobes, including the winning contestant’s evening gown that will be worn on the international stage. She will undergo a month of training in preparation for the main pageant, which will involve many hours of grooming for the final of Miss Universe on September 12th 2011.

Contestants from more than 80 countries around the world will travel to Brazil for almost a month of activities leading up to the live telecast. They will be judged in three categories: swimsuit, evening gown and interview, as they vie for the coveted title of Miss Universe 2011. This is the first time in the 60 year history of the Miss Universe contest the pageant will be held in Brazil.

Mexicana, Ximena Navarrete, Miss Universe 2010, will crown her successor at the conclusion of the telecast. During her reign, Navarrete has travelled the world as an advocate for HIV/AIDS education, research, and legislation. The next Miss Universe will continue this work.

Will Sri Lanka produce its first ever Miss. Universe in 2011?

Thus far Sri Lanka has produced one winner in a world class beauty pageant over three decades ago. This is a rare opportunity, for another young woman from Sri Lanka to bloom on the world’s premier stage, surrounded by the glitz and glamour and enjoy the many rewards that follow, including brand endorsements, promising career opportunities in the fashion and beauty industry and extravagant prizes. All the contestants making it to the final round will also end up winners, for they will receive valuable training and undergo grooming sessions by experts in the field of beauty, nutrition, social etiquette and communication skills in preparation for Miss Sri Lanka for Miss Universe contest which will act as a launching pad for other opportunities, in the multi dimensional field of fashion and beauty. Attractive cash prizes and other rewards are also on offer for the 12 finalists.

“Being a beauty queen is not as easy, it does not just happen. Of course one has to have the raw material of being of a certain height, weight and texture of skin, but there is a lot  of work that goes in to making a person worthy of a title” said Brian Kirkoven  who is in charge of choreographing the show with years experience in grooming and training models.

Brian went on to say “It helps when beauty is combined with brains, which I find is not unusual or rare, most girls chosen to the final event are very intelligent, smart and quick witted. Also they are not all from Colombo or cities, some come from far off towns and they pick up the ropes fast, which speaks for their intelligence”

Avirate Miss Sri Lanka for Miss Universe 2011 pageant is a challenging opportunity for young women between the ages of 18 and 27 and for application procedure and details visit www.misssrilanka.lk ENTRIES CLOSE 8TH JUNE 2011



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